Gio Ponti. L'arte si innamora dell'industria-
- Author Ugo La Pietra
- Editor Rizzoli
The new edition of a precious volume which first tackled the study of the figure of a pioneer of contemporary architecture in context of the debate between design, industry and crafts. Not the concrete, not the wood, not the stone, not iron, not steel not the aluminum, not the ceramic, not the glass, are the most durable raw materials: but the art, in the building, is the raw material more durable; It is always the first material. Gio Ponti, the Love architecture On the occasion of the anniversary of thirty years since the death of Gio Ponti (1891-1979), Rizzoli proposes, in a updated and expanded edition of the first book that broke the silence of the official culture around its vast production and since then has become a milestone in the study of the figure and the complex activities of the great Italian architect and designer. Gio Ponti is now recognized internationally as one of the fathers of architecture and contemporary design. This book documents his work, focusing primarily on what is most deeply penetrated the newspaper through its objects, environments, colors, decor. His works have featured the image of an era, and its activity has accompanied the decades the development of taste in the interior design and industrial design relationship with the applied arts, succeeding in creating a new balance between the figure of the designer and that of craftsman. As claimed by Ugo La Pietra, editor of the book, the expressive look to the world applied to the lived space. It is not a way to restrict or weaken the figure of Bridges architect, but such an approach to reveal the deeper reasons of his work.
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